Home

5 Tools Used By SEOs To Measure Site Metrics

Search engine optimization, known simply as SEO, is a way to improve traffic to your website. It can increase the profits of an online website by bringing more people who are already searching for a particular product directly to a website that sells said product. That is why we have compiled the following list of 5 great tools for website owners to use that will increase traffic to their website and hopefully increase their profits.

They include but are not limited to the following:

1. Google PageSpeed Insights
2. Google Analytics
3. MOZ
4. Open Site Explorer
5. Google Keyword Planner
6. Google PageSpeed Insights
This tool allows website owners to test how fast their page loads for people looking only at the front end of their website. If the tool finds that it takes too long to load, it will give you suggestions for steps you can take to make improvements. It is currently estimated by Google that if a page takes longer than just three seconds to load, more than half of people will exit out of that page. Of course, if someone exits your page there is a zero percent chance they will buy something from you regardless of whether or not they need a product that you are selling. By implementing this tool to your online retail website, you are increasing the possibility that they stay on your website and purchase a product.

Google Analytics

This tool is used mainly to track traffic to your website. It can be used to see what times of the week or even times of the day when people frequent your website. This can be useful to test how a certain SEO effort has worked. If spikes are seen after particular keywords are utilized then it can be assumed it had a positive influence on your website which in theory should leave to higher profits.

MOZ and Internet Marketing Team | The SEO Company that Brings You Real Results 

MOZ is a software company that sells analytic tools that help you to better market your business and Internet Marketing Team is another company that uses their tools to give online retailers the best options in growing their businesses online! Online retailers need to do just as much if not more marketing than regular brick and mortar stores because there are just so many thousands of other retailers online vying for the purchases of customers. MOZ was one of the first companies to recognize the power of SEO and online marketing all the way back in 2004 when they were founded. Their ranking tool allows you to see if you are one of the top ranked websites associated with a particular search term. MOZ has proved to be one of the biggest players in SEO and customers have recognized their ability to get results for those who use their services. 

Open Site Explorer

This is another tool offered by the SEO company MOZ. It allows you to see the ways that links on your web pages are affecting your rankings on search engines. Links can make or break a website in terms of directing web traffic to your site. It is not enough just to have links, you need to have them located in the right place and link them to the proper external source. If this can be effectively done, then a gold mine of opportunities can be just around the corner for your business.

Google Keyword Planner

This is a predictive tool offered by Google which allows you to test how certain words or phrases would perform if used on your website. This gives you the opportunity to test out a variety of terms before actually commuting all the time and effort to changing the copy on your website. Then, once you find a set of terms and phrases that are predicted to perform well, you can utilize them throughout your multiple web pages. As more people visit your page thanks to these SEO practices, you can expect to see your sales and income rise virtually overnight.
All of these tools have a specific task that can more easily be completed with its proper utilization. The key to any website being successful is a mixture of a quality product, as well as SEO practices. These tools will only make this more simple and make your life easier.